Why Most Marketing Doesn’t Work
Most small business marketing doesn’t fail because of laziness — it fails because it’s done without structure.
People post on Instagram, run some ads, maybe try email — but there’s no strategy behind it. Just activity for activity’s sake.
Here are a few signs your marketing might not be working:
You don’t know where your last 5 clients came from
You’re guessing what to post or say in ads
Your leads are inconsistent week to week
You’re not tracking which channels actually bring results
Fixing it isn’t about doing more, it’s about doing things in the right order:
Know who your ideal customer is
Speak directly to their pain points
Focus on one or two channels that actually reach them
Track everything — even loosely
Iterate based on what works, not what feels good
Marketing should make your business more predictable. If it feels like guesswork, that’s usually a systems issue — not a creativity issue.
